Meet Nu-Jute: The Better-Than-Jute Rug

Love the look of jute but not the scratchy feel or constant shedding? Say hello to Nu-Jute — a fresh take on the classic jute rug, minus the fuss.

These indoor/outdoor beauties offer that earthy, woven look you love with a smooth, fiber-free surface that’s easy on your feet and even easier to clean. No fraying. No flaking. No sacrificing style for sanity.

Why Nu-Jute?

• Washable (because life happens)

• Smooth surface = no shedding, ever

• Indoor comfort meets outdoor charm — just keep them out of harsh direct sunlight to stay looking fab.

• Timeless, natural texture — reimagined

• Made In India

It’s the look of jute, re-engineered for modern living. Go ahead, kick off your shoes. Nu-Jute can handle it.

**Please note, fold lines will settle within a week.